SaaS
Northbeam Analytics
Over-reliance on paid acquisition; organic contributed under 15% of pipeline and topical authority was thin against incumbents.
+5.1×
Organic signups
+248
Top-10 keywords
−39%
CAC reduction
The challenge
Over-reliance on paid acquisition; organic contributed under 15% of pipeline and topical authority was thin against incumbents.
Our strategy
Topical-authority content cluster, technical SEO foundation, programmatic comparison pages, and digital PR targeting software-buying intent.
The result
Organic became the largest pipeline source, with self-serve trial signups compounding quarter over quarter.
Timeframe: 12 months
Services used
More for the SaaS industry
Competitive software keywords, content marketing, and scalable organic growth.