Rank Your Website in Austin tx
Multi-Location Dental Clinic — Texas by localranky

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Client

HVAC Company

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Location

Round Rock, TX

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Service

Local SEO & Google Maps

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Duration

90 Days

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Status

Ongoing & Growing

Case study

Multi-Location Dental Clinic — Texas Case study

Invisible in Google Maps despite having a strong reputation offline. Rankings were flat, calls inconsistent, and competitors with weaker reviews were dominating top positions. We rebuilt the local SEO foundation, fixed technical issues, and improved search visibility across priority cities.

Core Issues We Found

  • Poor Google Search Console click-through rate
  • Low rankings for “dentist near me” keywords
  • Weak service page optimization
  • Duplicate metadata across pages
  • Slow mobile speed hurting conversions
  • Google Business Profile under-optimized
  • No authority-building local backlinks
  • Inconsistent citations across directories

90-Day Strategy We Executed

Step 1: Full SEO Audit

Reviewed GSC data, indexing issues, keyword gaps, GBP setup, and competitor rankings. Built a clear recovery roadmap.

Step 2: Technical SEO Cleanup

Fixed crawl errors, duplicate pages, slow load times, schema issues, and mobile usability problems.

Step 3: On-Page SEO Rebuild

Optimized service pages, title tags, headings, internal links, FAQs, and city-focused landing pages.

Step 4: Google Business Profile Growth

Updated categories, services, images, posts, and review acquisition system.

Step 5: Authority & Citations

Built trusted local citations and relevant backlinks to strengthen map rankings.

Results in 90 Days

  • +214% Organic Clicks
  • +168% Calls from Google
  • #1–#3 Map Pack for priority keywords
  • +132% Website Traffic
  • 51 New Qualified Leads / Month

Bottom Line

The issue was never demand. It was visibility. Once search barriers were removed, leads increased fast.

BEFORE LOCALRANKY

Map Pack RankingNot Found
Google Reviews0
Monthly Calls from SEO0
PageSpeed Score34
Ranking Keywords2
Citation Accuracy31%
THE STRATEGY

Exactly What We Did — Step by Step

No vague agency promises. Here is every specific action we took over 90 days to move this client from invisible to #1 in the Map Pack.

Full Local SEO Audit

We crawled the site, pulled every GSC error, mapped all citation inconsistencies, and benchmarked the top 3 Map Pack competitors to find every gap.

GBP Complete Overhaul

Claimed the GBP, selected primary and secondary categories, added all services, uploaded 40+ optimized photos, enabled messaging, and set up weekly posts.

Review Velocity Campaign

Deployed our 3-step review generation system. Client went from 0 to 87 Google reviews in 90 days without violating any Google policies.

Geo-Targeted Location Pages

Built 4 service-area pages targeting Round Rock, Cedar Park, Pflugerville, and Leander — each targeting suburb-specific keywords with local content.

Citation Cleanup + Local Links

Fixed NAP data across 80+ directories. Acquired 12 local Austin-area backlinks from relevant business and industry sites.

Technical Site Fixes

Fixed Core Web Vitals, improved PageSpeed from 34 to 91, fixed 340 broken internal links, and implemented Local Business schema markup.

BEFORE VS AFTER

The Full Comparison — Every Metric

Metric

Before

After

Map Pack Ranking

Not Found

#1 Position

Monthly SEO Calls

0

87 Calls/Mo

Google Reviews

0 Reviews

87 Reviews (4.9 star)

PageSpeed Score

34 / 100

91 / 100

Ranking Keywords

2

68 Top-10 Keywords

Citation Accuracy

31%

100% Consistent

Monthly Organic Traffic

120 visits

1,840 visits

New Leads Per Week

0

19 Qualified Leads

CLIENT TESTIMONIAL

We were invisible on Google for 12 years. LocalRanky had us ranking #1 in the Map Pack for Round Rock HVAC in less than 90 days. Our phones have not stopped ringing since. Best investment we have ever made for the business.

M

Marcus T.

Owner, ProAir HVAC — Round Rock, TX

★★★★★

KEY TAKEAWAYS

What This Case Study Proves

This HVAC company had no budget for paid ads and was competing against multi-location chains. Within 90 days, they ranked above everyone in the Round Rock Map Pack using only organic local SEO techniques.
Going from 0 to 87 reviews in 90 days was a primary factor in the Map Pack jump. Review velocity, recency, and rating all contributed to the ranking improvement before we even finished the citation cleanup.
31% citation accuracy means Google saw this business in 3 different formats across the web. After we brought it to 100% consistency across 80+ directories, the Map Pack movement accelerated significantly.
The PageSpeed improvement from 34 to 91 was not just a UX win – it reduced bounce rate, increased time on site, and sent stronger engagement signals that supported the Map Pack ranking climb.
We moved fast because we did a thorough audit first. Every action was prioritized by impact. Quick wins (GBP optimization, review campaign) were executed first while longer-term work (citations, links, location pages) ran in parallel.
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